99% of clothes aren’t recycled. Welcome to the 1%.

Why Our T-Shirts Are Made Different

T-shirt production today often follows what’s called a linear model — where products are made, used, and then thrown away. It’s a system that worked for a while, but now it’s leaving us with a problem too big to ignore. Every year, humanity produces over 2 billion tons of waste, and a huge portion of that ends up in landfill.

Landfills are filling up faster than ever, and the truth is, there’s only so much space on our planet. Using that precious land to store discarded clothes, fabrics, and packaging doesn’t seem like the best use of our Earth — not when we know there’s a better way.

When you start to consider the true cost of trash, the picture becomes even clearer. The environmental cost is obvious — pollution, lost biodiversity, and wasted resources. But there’s also a material and financial cost. Every item we throw away started as something valuable: raw materials, water, energy, human effort. A linear supply chain, where things are made to be used once and then discarded, takes those valuable resources and turns them into waste. It trashes nature — and, ultimately, costs us all.

It just doesn’t make sense anymore.

That’s why at Love Your Swagger, we’ve chosen to do things differently.

From Linear to Circular

We’ve partnered with suppliers who have redesigned the clothing supply chain to make it truly circular. In a circular model, materials never really reach an “end.” Instead of being thrown away, they’re given a new beginning.

Here’s how it works: old, worn-out fabrics are collected and broken down into fibres, which are then used to make new products — new T-shirts, new fabrics, new opportunities. Rather than creating waste, this process creates value.

Every piece of clothing starts as a set of materials, and those materials are inherently valuable. By saving and reusing them, our suppliers reduce waste, conserve energy, and cut down the need for virgin resources. The result? They can afford to use organic cotton, renewable energy, and sustainable packaging — because efficiency and responsibility go hand in hand.

Circularity isn’t just about recycling; it’s about rethinking the entire journey of a product — from how it’s made, to how it’s worn, to what happens after. It’s about designing clothing with purpose, longevity, and regeneration in mind.

Fashion That Gives Back to the Planet

At Love Your Swagger, our mission is simple: create great-quality clothing that helps the planet, not harms it. Every T-shirt we make supports a supply chain that reuses, restores, and renews. By choosing materials that can live many lives, we’re reducing waste before it even happens.

And the beauty of a circular system is that everyone benefits. Our environment stays cleaner. Our suppliers save money by keeping materials in use. And our customers get to wear clothing that feels good — inside and out.

It’s a small change in how we make things, but a huge step in how we think about them.

We’re All in This Together

Ultimately, saving the planet isn’t about one brand, one idea, or one T-shirt — it’s about all of us working together. Every purchase, every conversation, every conscious decision adds up. When we choose better, we build a better world.

At Love Your Swagger, we believe that sustainability isn’t a trend — it’s a movement. One where we care about what we wear, where it comes from, and where it goes next.

So here’s to doing things differently, to giving materials a second life, and to keeping our planet’s space for what truly matters — life itself.

Lots of love,
Tej 💚